You probably know some businesses that are doing very well without a website. I do, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when I say “website,” I don’t mean an electronic version of the print brochure you have been handing out for the past 2 years. I mean a legitimate, well-thought-out site that is designed to inform, engage and convert your audience.
Here are just a few benefits that come along with creating a usable website for your small business.
- Increase visibility
Do you know about the ROBO effect? Customers are increasingly learning to Research Online before Buying Offline and therefore you should ask yourself, “Am I where my potential customers are looking?” An online presence creates higher possibilities for prospects to locate you easily. Any business that wants to succeed cannot afford to remain invisible.
- Additional sales tool
Most small businesses focus their energies on conventional sales and marketing tools, in total ignorance of the effectiveness of online sales and marketing. A website provides a platform that your customers can seek information, lodge support queries and purchase products or services. It helps complete your sales cycle by acquiring new clients and helping maintain existing ones.
- Build authority
Today’s customer relies heavily on your website and social media presence to research on your company. It is more likely than not that before a customer makes a call or physically visits your store, their first stopover will be your website. A website helps you establish your business as an authority in your field of operation especially if you write and share relevant information and articles.
- Build an email list
If you collect emails by hand from customers then you are doing it the old-school way. J Having a website makes it easier and for someone to sign up. Once you have built authority, users will want to get regularly updated on what is going with your company and the offers that you are running. This will prompt them to subscribe to your newsletter, which in turn helps you build your email list. Along with your website, that list may end up being one of your strongest sales tools.
- Develop a brand
The global reach of the internet allows small business to build reputation and brand at a speed and within a cost framework that would be simply impossible offline. Businesses that have never previously considered “brand” or “brand values” are now able to leverage these to full effect in gaining market share and the starting point is a well-conceived and well-constructed website.
Most start-ups and small businesses tend to overlook the importance of having a website for their business and this perception has been attributed largely to the cost of getting a website and the eventual quality of work, that is why at Mind IT we price our services competitively and move the focus to finding creative and innovative solutions to our client’s needs.